Main Article Content
Abstract
Customer Delight surprises a customer by exceeding their expectations, creating a
positive emotional response.It is widely recognized as a key component of customer information buying intentions. It is also possible that pleased consumers will inform others and therefore engage in constructive mouth marketing research. This research aims at analysis to examine consumer satisfaction in the retail stores that have been coordinated.Through this research, while shopping in retail stores, we tried to find out consumer satisfaction of respondents. Using the method of descriptive statistics. The consequence of this research in this study suggests the degree of consumer satisfaction in the service provided by the organized retail stores.