Main Article Content
Abstract
Water is most precious in human life and also plants and animals. Now a day’s people getting water from different ways and different sources. In olden days people had water from natural ways like ground water, river water etc. But now people are getting water from packaged water and bottled water. Because of style, hygienic, taste, easy availability, water demand in urban area and also demand in rural areas. Consumers buy water in different situation like at the time of travelling, on visiting of guest, staying outside areas from home, at the time of family functions, cooking purpose and so on. Consumer behavior differs from areas to areas, customers to customers and economically. Economically welled people regularly purchased packaged drinking water for routine uses, but economically backward people purchase the packaged drinking water at visit of guest, sickness time and travelling time. And rich people purchase costly packaged drinking water and economically poor people purchase low price product. Packaged drinking water companies sold the water in different ways, different qualities and different quantities in the preference of consumers. The consumer prefers different type of packaged drinking like metal container, plastic container and fiber container. And also consumer influenced to buy quality, quantity and good packaged product. In Krishnagiri, natural ground water is very high. The present study was identifies the behavior of consumer in packaged drinking water in the study area.