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Abstract
Customers across the world, even technologically optimists, have
refrained from using technology aided solutions. There are many reasons why
technology has not been able to ride the acceptance wave and cross the hurdle and
become an acceptable feature in banking. Rogers (1995) identified five critical
attributes that greatly influence the rate of adoption. These include relative advantage,
compatibility, complexity, triability and observability. According to Rogers, the rate of
adoption of new innovations will depend on how an organization perceives its relative
advantage, compatibility, triability, observability and complexity. Majority of the
respondents have high opinion with relative advantage, social factor, compatibility and
observability. The social factors improves quality of life where using mobile banking
has less level of positive correlation with observability for example mobile activity has
access any time and also it has low positive significance with both social factor and
compatibility. This research work reports the fast growth of M-Banking technology
enabled financial information service in the banking sector of India in terms of their
volume and value of M-Banking transaction. extending services to unbanked centres
and low income groups will require a combination of new advanced technologies. For
that reason, banking sector of India finds M-Banking service a new era in electronic
banking.