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Abstract
The consumer has developed into a totem pole around which a mass of actions and
ideologies are dancing. The term 'consumer' in Economics refers to a person who uses goods
and services for fulfillment of his wants. By tradition consumer was regarded as the King since
not only the producers of goods but also those rendering services used to look upon the
consumers, the demand for their goods and services. Basically, the Indian consumers are
conservatives in the sense they do not easily give up their habits and sentiments. They will never
change in a hurry. The socialistic code of restraint dictated much of independent India's
consumer psyche until the late seventies and early eighties. It was a time when the per capita
income grew by an imperceptible one percent per annum. The study is such an attempt to study
the relationship between the consumer durables market and FMCG industry in India. The study
is mainly based on the secondary data. The study aims to assess the revenue earned and evaluate
the rising GDP per capita income from the both sectors. The tools used in this study are
Descriptive Statistics, Compound Annual Growth Rate, Pearson Correlation, and Linear
Regression. This study concludes that the new technology consumer goods has rapidly increased
the importance of consumers for the marketers. For a large part, this identity is created in
interaction with other people.