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Abstract
Food is very important for the survival of human being. People who are living in the city have high tendency to consume readymade food compared to the people living in the rural areas. The reason for the change is the time factor. India is the world’s second largest producer of food next to China and has the potential of being biggest industry with food and agricultural sector contributing 26 per cent to Indian GDP. The present study made an attempt toanalyze the buying behaviour of Instant Food Products. The present study samples of 250 consumers are selected by adopting Random sampling technique. The primary data collected were reformulated and consolidated into master table and analyzed the Simple percentage, Chi-square test.