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Abstract

  When the investor has a portfolio made up of a variety of quality asset classes and investment types, success is not attached to one particular company or one particular kind of investment. Both subjective assessments of risk during choice, as well as individual attitudes toward risk, play a significant role in modulating activity in neural networks recruited during investment decision-making. A proper investigation of the above issues is essential, revealing the subconscious factors and thus helping to understand the intense levels of anxiety and stress that many stock market participants experience while investing. The association between demographic factors of respondents and categories of purpose behind their Investments and to find the factors influencing to invest in particular stock is attempted in this present study.

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