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Abstract
Growth of Shopping malls in India is still not yet in a matured stage with great potentials within this sector still to be explored. The Growth of shopping malls in India is most prominent in the metro cities of India; however the smaller towns are also not lagging behind in this. The shopping malls are not only targeting the metros in India but also is considering the second graded upcoming cities like Ahmadabad, Baroda, Chandigarh, Coimbatore, Cochin, Ludhiana, Pune, Trivandrum, Simla, Gurgaon, and others.Just a few years back, people had to make a choice among shopping, movies or hanging out on a holiday but thanks to our malls, all these jobs can be performed at the same time, under the same roof and that too with a wonderful experience. And it is basically the experience and not the intention that counts when it comes to malls.This paper analyses the role of store related critical factor for business conversion in shopping malls at southern Rajasthan