Main Article Content
Abstract
Today the consumer behavior has changed to a great extent. A lot of research has been done previously on the various areas of Consumer Research. Consumers do have different needs, urges (physical, psychological) and for the satisfaction of their needs they adopt different kinds of behavior. There have been increasing incidents of compulsive shopping among the Indian consumers. Even than very few research studies have been done in this area. The number of internet users is increasing dramatically. We live in a constant changing society and technology age which is named as information age and internet is the largest revolution in this era. A theoretical framework of online compulsive buying is presented, incorporating constructs/data themes from previous research in various disciplines such as psychology, sociology, and marketing. Personality antecedents and short and long term consequences describe the addictive consumer disease. Marketing implications and future research directions are discussed. Thus this research paper is an honest effort to provide new insights by consolidating the important research studies, articles, papers that analyze and evaluate the vast literature that is available in this context with the main aim of contributing to development of a theoretical framework that can throw light on this emerging consumer behavior problem.