Main Article Content
Abstract
Perceived value, brand trust and brand image has been assessed as an imperative predecessor of brand loyalty. Brand loyalty helps companies to attain higher performance that leads to higher market share. The purpose of this research study is to investigate the impact of Perceived value, brand trust and brand image on brand loyalty among aavin milk consumer. The sample of the 664 respondents was taken from tiruchengode region, namakkal District. Through structured questionnaire data were collected and with the help of statistical tools the data was analyzed. The results revealed that brand trust and perceived value make a positive impact on brand loyalty. Hence the companies need to focus on long-term profitability and brand loyalty with the support of brand trust and perceived value. Marketers can employ the findings and develop marketing strategies in order to improve the brand trust and perceived value in more clear-cut manner.