Main Article Content
Abstract
Banking plays a very useful and dynamic role in the economic development of country. Banking is essential service oriented industry. And it has sustained itself on its service. The filed of banking is highly dynamic complex and sophisticated and which must cater to the ever growing requirements of millions of people belonging to different strata of society. Banks are institution dealing generally in a verity of financial services and business expansion become possible through finance provided by banks. Capital is the main factor of modern production and entrepreneurs are helpless without adequate funds. Banks mobilize the dormant capital of the country for productive purpose. Customer satisfaction, a term frequently used in marketing is a measure of how products and services supplied by a company meet or surpass customer expectation. Customer satisfaction is defined as “the number of customers, or percentage of total customers, whose reported experience with a firm, its products or its services (ratings) exceeds specified satisfactions goals. The present paper “ customer satisfaction of Canara Bank services with special references in Thadur branch , Tiruttani Dist ’’ discusses mainly on banking services , customer of the banks , banker and customer relationship , banking Ombudsman scheme ,,Banking profile of Thadur branch, various findings , suggestions, etc. this paper highlights that without proper attention towards the customer satisfaction ; banks will not be able to grow in future. They should try to provide all possible facilities and personalized services to their customers.