Main Article Content
Abstract
This study deals with the study of gender depiction in advertisements and sources are from the public and private TV Channels from Germany. The study also shows the role human beings in advertisement sectors. The result throws light on the change of roles in the genders and how they are transformed into a stereotype way over a period of time. Private TV Channels are more stereotypes when compared to public mission advertisements. The difference is remarkable between these two.
The main aim of advertisements is marketing. So the private channels mainly focus on the role behaviours and focus on gender. They also consider occupational status and interfere with the major policy gender equality.