Main Article Content
Abstract
This research is concentrated on the perception of the customer through online shopping in amazon in the seasonal offer periods. the customers plays a vital role in the seasonal offer. for the decision of purchase it helps them to increase more number of purchases. Because of the economic slowdown condition in the medium of markets and also less involvement in consumer spending for that needs the amazon are working to cut down the prices further. This paper is to identify the consumer perception of amazon on seasonal offers and to analyze the satisfaction level among consumers of offer sales with relating Gender. this paper is mainly focused on primary data analysis. and also the tools of the research are percentage and Mann Whitney U test The sample size is 200. By finding out via statistical tools we can identify the perception and satisfaction level towards customers on amazon online shopping at seasonal offer periods.