Main Article Content
Abstract
Consumer satisfaction is a measurement of consumer attitudes about products, services or brands. While it’s always been smart to keep consumer happy, the term Consumer satisfaction became popularized in the 1980‟s with the total quality movement. Consumer satisfaction is a term, which measure how products and services supplied by a company meet or surpass customer expectation. This study is mainly focused to understand the Consumer satisfaction level of airtel Broadband in Chengalpattu district. The outcomes of this survey can be used by the airtel, for understanding the preference level of customers in respect to Broadband connection and offer better services to their customers to increase their market share and Brand Image. This paper also attempts to understand the brand awareness, competitive strength of the company and problems faced by the customer, which helps the company to take appropriate measures to solve the problems.