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Today Life insurance investment is becoming booming sector among all segments of the people. The bhor taluka city had a population of 930,882 within the municipal corporation limits. So, there was a huge business opportunities for the life insurance companies to get investment from this people. With the said of above reasons the researchers have made a attempt to understand the customer awareness towards life insurance investment in bhor taluka. And also the researchers explore the market size and socio economic factors which influence the investment in life insurance.