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Abstract
“AACHI MASALA” is a popular of masala as the household among the millions of people today; it is doing masala trading into the field of pure spice powers like turmeric, chilli, coriander powder, mutton, chicken, kulambu masala etc., this curiosity let to enter into masala world with boldness. This masala hurdles, since selling masala products during those days to the oriental women who are traditionally conservative. It is not easy to sell. It is concepts sealing on “Easy cooking” rather than marketing food products with self-determination and persistent attempts, it is able to get into the kitchens of our country and the rest of the world. The store may look like a wonder, but the hard work, the pot holes and the bumps on the way to producer. The person who stood behind produce masala for all those achievements was with help of their business partner. The main objectives of this research are to identify the customer satisfaction of Aachi masala in Tambaram town, Chengalpattu district and Tamil Nadu. The suggestion is help to improve the quality of the product.