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Abstract

Digital services are anything that can be delivered through an information infrastructure such as the internet, in various forms i.e. applications, web pages, social media, etc. In the paper the major focus will be on the various apps that are available either by 3rd party for delivery purpose or by restaurants themselves for various purposes like delivery, pointing system, in house app ordering, etc. Consumer behaviour is the study of how individual customers, groups or organizations select, buy, use, and dispose ideas, goods, and services to satisfy their needs and wants. It refers to the actions of the consumers in the marketplace and the underlying motives for those actions. From this research paper the shift of consumer’s behaviours with the introduction of technology and what are the different kinds of applications that consumers are satisfied with and what makes them happy and satisfied about the service can be understood. The main objective of the paper is to understand the relation between facilities and the purchase behaviour. Secondly to find the most popular app in the food delivery industry and understand as to how have technology played an important role in the restaurant industry. Now, finding a great place to eat, ordering food, reserving tables, and giving positive or negative feedback for a restaurant has become very easy and accessible for the consumer. The pioneer and leader of this segment in India has been Zomato. Zomato is a brand, which every consumer would associate to when he thinks of an e-food platform.

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