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Abstract

Customer perception is defined as the waycustomers normally view or feed certain services andproducts. It is also related to customer satisfaction which isexpected to serve the customer. Customer perception is a personal experience of satisfaction or dissatisfaction with the evaluation of the service provided to an organization in relation to expectations. This study is mainly focused on understanding the consumer preference level of BSNL broadband with AIRTEL.This letter also attempts to understand the brandawareness, competitive power of the company and theproblems faced by the customer, which helps the company to take appropriate measures to solve the problems. The primary data was collected through the questionnaire survey methodand was analyzed with the help of various statistical tools tomake meaningful conclusions. This letter also attempts to understand the brand awareness, competitive power of the company and the problems faced by the customer, which helps the company to take appropriate measures to solve the problems. The primary data was collected through the questionnaire survey method and was analyzed with the help of various statistical tools to make meaningful conclusions.

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