Main Article Content
Abstract
Customer satisfaction is paramount to businesses success. The 21st century brings together a number of changes in all fields. The market evolved significantly and it is becoming more and more difficult for companies to differentiate from their competitors and to gain and maintain a leader position in their industry. It has been researched in business and marketing since the 1970s. If customer satisfaction is achieved brand loyalty often results. improve some extra qualities such adding some new products, reduction in price etc. The purpose of the current research was to determine the drivers of customer satisfaction, as well as examining the relationship between the two. A quantitative method was used in the study, with a survey research design. The results of the study indicate that the marketing mix does in deed influence customer satisfaction.