Main Article Content
Abstract
In recent days, immense growth of wireless technology in India. This development has changed people to do business in mobile commerce (М-Commerce). Day by day many people are transferring to M-Commerce to attain good and fast transaction into market. M-Commerce becomes distinguished in Indian people, quickly during last few years. Due to large number of mobile application, growth rate in mobile penetration in India is increasing day by day. The users has intensely increased on mobile phone and consuming bandwidth of internet providers. Even though many people have started E-Commerce but still they hesitate to use M-Commerce because of security problems, payment issues and complexity of mobile applications’-commerce helps in improving relationship with customer and provide helpful environment to do business transactions and business online. M-commerce is a term that is used to refer to the rising practice of conducting financial activities with the use of a wireless handheld device. This article about the feasibility of M-Commerce in India today its growth and the Strength and opportunity, weakness and threats lying ahead.