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Abstract

This study is to examines the relationship with Independent factors on customer service satisfaction towards customer insurance plans and policies in southern districts. The 550 customers were distributed the questionnaires. The data analysis was analysed by using 23items have been taken and tested. The result show that all Independent variables(customer motive, customer perception, subjective factor, objective factor) have positive relationship with customer satisfaction as expected. Among those independent factors, the highest positive result of Anova and SD and CV value is the relationship between satisfaction of customer and investment plans, based on the results. Those factors in order to increase customer satisfaction their level of customers which may increase profit to the Insurance companies.

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