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Abstract
The airline service industry be it commercial or non-commercial is highly competitive, safety-driven and technologically advanced. People, employees and customers, not products and machines, must be the arena of an organization’s core competence. The implications of these HR Practices are huge and all-pervasive, affecting the organization’s design, competence, climate and several daily routine activities. In such a safety-driven, customer-oriented, service-centric environment, the traditional product-centric approach industrial structure would be inappropriate. Human Resource Management specialization is needed now, than ever before, to lead corporate’s internal marketing strategies in order to gain customer loyalty. The core area of corporate’s strategy focus should be the manner in which the HR department aligns its activities, practices and functions with the organizational strategic development imperatives. Now, in a highly competitive aviation market, where service-innovations are copied so easily, a key strategic variable that no one can replicate is an airline’s unique human resources. The aviation sector is probably one of the most volatile sectors among all the industries in the world.