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Abstract
With the growing awareness on environmental consciousness among the international consumers, prospects for natural products increased in the world market from 1990s. The economic recession and heavy competition have changed the attitude of consumers towards cost-effective products. The Indian coir industry employ both traditional and modern production method. The export statistics shows that handloom-based coir products have downward trend in the market.This paper look into the effect of modern production technology in the export trend of coir products.