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Abstract

Tourism industry plays an important role in boosting Indian economy. It needs more effective management of resources available in a country. It needs good infrastructure and technical support in order to satisfy the needs of the customer. Then only businesses can retain its customers in the long run. One such vital tool is social media. Social media has become an important and less expensive marketing tool among the marketers to engage with customers and thereby to build brand name. Tourism organizations have taken advantage of this amazing technology by increasing their promotions of destinations and products on Social Media with the sole aim of reaching out to the masses. Total contribution by travel and tourism sector to India’s GDP is expected to increase from US$ 156.3 billion in 2017 to US$ 275.2 billion in 2025. Travel and tourism is the third largest foreign exchange earner for India.

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