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Abstract
Popular worldview of the contrasts between working women and non-working women are latently acknowledged by promoting specialists around the globe. Working women are considered as significant clients. They are constantly pulled in towards their items which empowers their self-planning, that is less working more solace stage. These days their frame of mind towards condition is extremely positive and they anticipate it with productive possibilities like less utilization of energy / electric districtfor greater utility or accomplish more with less. Numerous advertisers are centering working women to advance their items. Working women too interested to buy energy efficient household appliances, hence the study is concerned with the factors affecting working women willingness to purchase energy efficient home appliances in RamanathapuramDistrict