Main Article Content

Abstract

This paper is descriptive in nature and highlights the role of promotion for these schemes in rural areas to create awareness among the landless agricultural labourers. The present government has introduced many rural development schemes. The rural development programmes are aimed at reducing poverty and unemployment, improving health and education, and rural people to meet basic needs such as food, shelter and clothing, infrastructure, rural area development, and skill development.The main objective of this paper is to study all the promotional activities by which all these rural development schemes are promoted in rural areas.

Article Details