Main Article Content
Abstract
Television advertisements are one of the best tools to influence the consumer perception about the product or services. Similarly, the cosmetic markets and usages are increased day by day due to the rising of individual’s income and awareness of self presentation and self esteem. In addition the television advertisements are the combination of audio and video content which is easily attracts the consumer perception and also easily convince the audience with respect to the product sales. Because it the effective tool to recollect the information about the products by the consumers. In this context, the present study to examine the content of the cosmetic advertisements which is shown on television. As well as, the same study to analysis the lead role projection, in the respective advertisements. Additionally the advertisements making environments and color applied on the advertisements also were analyzed.