Main Article Content
Abstract
The consumer buying behaviour towards products has been changed in the recent years. Consumers have started looking at products than its attributes & quality. The Eco-labelling is becoming an effective way of informing customers about the specific benefits and characteristics of the product and claim of society. This study aims to understand the effect of eco labelling on behaviour of consumers towards product purchase, also how it influences and why do they prefer eco friendly products. The study has been conducted by using Descriptive research method. Primary data were collected by survey through structured questionnaire. Convenience sampling method was adopted to collect data from 100 samples in Trichy city.