Main Article Content
Abstract
In the present era, the success of every banking industry depends on a solid base of customers. The customer’s support can be achieved and strengthened through better quality service to customers. It is essential to attract fresh customers as well as to maintain existing customers. Hence the quality and consistency in the provision of services is the barometer used to evaluate the efficiency of the service providers over the issue. Ignorance of these factors creates churn of customers and creates several havocs to the service providers. In a competitive and turbulent environment, it is highly challenging to create satisfied customers. Rendering quality services to customers is the only option available for banks to improve their customer base. Excellent customer service is the paramount way to retain the existing customers and attract new customers to guarantee long term triumph.