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Cheese has over the last 2 decades has virtually occupied the space in kitchens and fridges of most homes in our Country. What does a customer expect from a cheese brand and what is the basis behind the purchasing behavior? The study aims at understanding the preferences and choices of a customer and for this data has been collected from 50 general public using non-probability sampling method. The tool that has been used is ANOVA to measure the variables. The study intends to give an insight to the manufacturer to understand the minds of the customer buying cheese. This study concludes by showing that there is no significant difference between the buying behavior and the consumption of cheese. Also, there is no statistically significant difference between the buying behavior and the switching of brands.