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The paper deals with an empirical study on movie theatre experience. The paper was to identify the various parameters influencing the quality of service by Assessing the gap between customer’s expectation and perception about the service, To know about sound and video quality of theatres and to obtain the opinion from selected customers about their preferences, satisfaction and experience about theatre. There are approximately 70 plus theatres in Chennai in that the chosen theatres are based on area located and randomly selected. Many of the theatres in Chennai are using QUBE equipments so this study will be helpful for both QUBE digital technology and Theatre management.

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