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Abstract
Competitiveness is the order of the day and benchmarking as a tool helps companies to position themselves in the market place. Decision makers are persistently on the lookout for techniques to facilitate quality enhancement. The continuous pursuit of excellence is the underlying and ever present goal of benchmarking practices. Benchmarking is an external focus on internal activities, functions, or operations in order to achieve continuous improvement. Also referred to as "best practice benchmarking" or "process benchmarking", this process is used in management in which organizations evaluate various aspects of their processes in relation to best-practice companie’s processes, usually within a peer group defined for the purposes of comparison. This then allows organizations to develop plans on how to make improvements or adapt specific best practices, usually with the aim of increasing some aspect of performance. In project management benchmarking can also support the selection, planning and delivery of projects.[2][3]. Benchmarking is emerging in leading‐edge companies as a tool for obtaining the information needed to support continuous improvement and gain competitive advantage. Flexibility in achieving the goals and strong strategic focus is needed to implement bench marking effectively. This study demonstrates benchmarking as a basis of competitive positioning and facilitate to have a closer look at the expansion, progression and application of benchmarking