Main Article Content
Abstract
In today’s scenario, internet is being used in every field of business. The hotel industry is an emerging trend in business world today. Most people tend to have their food in restaurants nowadays for various reasons which may include relaxation, time constraints, etc. Introduction of e-commerce in the hotel industry has facilitated the electronic food ordering system in which the customers can select their preferred restaurants and place their own order electronically over online portals. There are many food online portals that provides a healthy link between the customers and hotel. In this paper, we are mainly discussing about the customers’ preference for digital ordering system among Coimbatore city, their food ordering patterns, difficulties faced by them and suggestions to overcome such problem.