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Abstract
The world economy holistically works on demand and supply and this demand supply economics is being practiced and nurtured even before India realized an era of globalization. Today the need, purchasing power parity, urge to stand apart, have made people of this country to explore, enhance, spend and experience the varied options available to make their needs fulfilled and which can be represented to their circle of wish. The Companies ranging from automotive, food and beverages, FMCG and many more have cleverly assessed this change in socio-economic need of the consumers. To cash on this surge demand dynamics have now made these organizations to introduce newer products, services, revamp their offerings, reassess and make optimum utilization of resources and ultimately bridge the gap of this never-ending demand and supply dynamics