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Abstract- The term ‘green’ is characteristic of virtue. Green methods unadulterated in quality and reasonable or just in dealing. Green means pure in quality and fair or just in dealing. Green Marketing can be defined as "all
activities designed to generate and facilitate any exchanges intended to satisfy human needs or wants, such that the satisfaction of these needs and wants occurs, with minimal detrimental impact on the natural environment."
With the developing ecological concerns, atmosphere changes and other environmental fiascos, it is normal to accept that Green Marketing ought to have been at the cutting edge of business; anyway it is seen that green
promoting has neglected to take off to the degree that it ought to have. Presumably there are number of focal points of green showcasing yet it has various burdens to our nation as specific organizations overall case that
they have created greener items – however actually the market acknowledgment of such items is low and the vast majority of the cases have been as far as promoting guarantees (Green-washing) instead of any solid gains
in items and administrations. There are sure rules to be satisfied for green showcasing Know your client, Empower buyers, Be straightforward, Reassure the purchaser, Consider your valuing.