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Abstract
The Mother Earth is under tremendous pressure. We the human being that may be in the form of governments, small or large enterprises and users, consumers become more responsible for this increasing pressure. Governments and businesses should play a major role, in invoking green wave for the sustainability of the environment. Consumers have shown increasing concern for the environment, but in many researchers proven that there is a green gap. This research describes a study that investigated the green gap amongst existing situation and the ideal phenomenon to determine possible causes for a lack of green behavior. Suggestion and recommendations are made to SMEs to encourage businesses in environmental sustainability