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The return management process is gaining importance in supply chain management as a tool of sustainability. It is playing a strategic role in many economic sectors to provide a competitive advantage to all e-commerce companies. E-commerce is also called electronic commerce or internet commerce is a medium for buying and selling of goods and transfer of money and data to execute these transactions by using internet. There is a huge increase in the usage of the internet and e-commerce which is shaping the nature and dynamics of retailing. The aim of this paper is to describe the on-line returns in supply chain management and its affect on the supply chain, identifying the reasons behind these on-line returns. The whole study is based on the Hyderabad region. This research reveals the affect of on-line customer returns on the supply chain management and worked for the improvement in the effective working of the entire reverse logistics system in supply chain.

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