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Abstract
The World Wide Web is supposed to be ranging from 15 billion to 50 billion websites (www.worldwidewebsize.com). As the culinary art is well represented on the television networks, magazines and at the top of bestsellers list, food has taken over a large swath of the internet. The aim of this study is to investigate the student’s perception, behavior and satisfaction of online food shopping and provide solutions to online sellers based on the results of the research. Though there are numerous studies on customer satisfaction and loyalty with reference to physical shopping, not much literature is available on online food shopping. This study is based on a non-probability convenience sampling method. Data was collected from 212 students of four colleges of the Delhi University. The questionnaire consisted of closed ended questions. The study revealed that the online food ordering services was used by 100 percent of the respondents, and the buying decisions were largely influenced by opinions of friend’s family and discussions on online forums. The study reveals that good word of mouth and experiences by existing customers and online forums decides the success of web based food shopping.