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Abstract
This study deals with the behavior of the investor to identify the better investment avenues available in India. The investment strategy is a plan, which is created to guide an investor to choose the most appropriate investment portfolio that will help them to achieve their financial goals within a particular period of time. The Indian investors are very much aware about the concept of portfolio allotments of risk and return behavioral finance considers how various psychological traits affect the way investors make their investment decisions “prevention is better than cure” which is expected with more income but less risk.
Keywords: Investment, Investors, investment decisions