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Abstract
Jewellery is considered as a precious symbol among people. In this research, we attempt to determine the customers’ satisfaction level about non-branded and branded jewellery. Nowadays there are different non-brands and brands of jewellery that are allocation. The purpose of our study is to know the interest among customers about various non-branded and branded jewellery makers. The study would get help for society to know awareness of various prospects of gems and jewellery market.