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Abstract
Credit Access Grameen was visualized by Mrs. Vinatha M. Reddy in December 1996, inspired by the book ‘Give Us Credit’ by Alex Counts, President and CEO, Grameen Foundation USA. The book detailed remarkable stories of Bangladesh’s poor who raised themselves out of poverty using micro-credit during the microfinance movement, spearheaded by Nobel Laureate Professor Muhammad Yunus.Grameen Koota Financial Services Pvt. Ltd currently known as Credit Access Grameen Limited (CA Grameen Limited) was born with the intention of providing timely and affordable credit to India’s poor and low-income households. with the same urge, it is been serving many women across the country by offering a multitude of both financial and non-financial products. Its services cater to the life cycle needs of its customers. Credit Access Grameen products are subject to periodic modifications based on feedback from customers and input from staff. In this article a highlight has been thrown on narrating its various retail financial products and its women beneficiaries and their related inspiring stories that have positively impacted their life leaving behind many remarkable examples which will in turn lead to inspire other women’s in women empowerment context. The data source is purely secondary data sources and women beneficiaries’ examples are from Karnataka region only.