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Abstract
Today advertising includes relatively every aspect of the mental process and activity of the society. It is thought to be a very complex correspondence mode and intense advertising tool. As it were, we can state that it is a comprehensive psychological conduct of the purchaser and an exceptionally inventive and fascinating territory too. The objective of the study is to study the behavioral impact of advertisements on respondents’ according to their demographic variables. The sample was drawn from a population of Tamilnadu, Southern India, and information from 820 respondents has been collected. The results indicated that there was no impact of advertisements were perceived by the respondents based on their educational level, occupational status, marital status, and geographical location.