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When we speak about the investment investor will get the many investment avenues. The role played by the gender is also very much important while making the investment and especially in which the investor may invest in the different avenues. There are many products available for the investor to invest in like mutual funds, shares, life and non – life insurance schemes, retirement plans, gold, jewellery, etc. The objective of the paper was to analyse the investor behavior based on the gender and to analyse the various investment instruments available for investment based on gender differences. The researcher has collected the questionnaires from 236 and to prove the hypothesis Chi Square test is used.

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