Main Article Content
Abstract
Creative advertisements play a vital role in marketing customers’ purchasing decision. But it’s very difficult to shape customers attitude and intentions and move them to next level of buying process. The advertising sector has been facing dynamic changes over the last decades. This study is conducted to find out the customer perception for FMCG advertisement in Indore city. A self structured questionnaire is used to evaluate the customer perception for advertisement. The results revealed that there is a significance difference in the types of advertisement of HUL and Patanjali FMCG products. Study reveals that HUL is more concerned about positive advertisement but Patanjali is focusing for informative or competitive advertisement.