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The dynamic changes in the market led to a new competitive environment. Marketers need to develop new product to meet the aspiring demand. Tourism & hospitality industry is one of them, facing the challenges to develop new product to meet the expectation of the tourists. The tourism market players also focus on destination branding and building positive images to attract and retail tourist movement. India has an extra ordinary, vast and diverse pool of heritage in form of buildings and monuments. The purpose of the study is to explore the royalty and the heritage of the destination. The local community will be benefited in terms of the economy. The destination is targeting the tourists who want to taste the culture, heritage and royalty of Bengal. The local community can restrict the third party interference.

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