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Abstract
Individuals overall take part in online interpersonal organizations — 955 million on Facebook alone—impacting shopper inclinations and buying choices through these systems and Word of Mouth (WOM) is an undeniably significant piece of each advertiser's activity. This study is completed to understand how enterprises are investing in social channels to rapidly create or propagate their brand through viral content, social media contests and other consumer engagement efforts. Social media marketing puts consumers back to the middle of the business world and provides marketers a replacement set of tools to interact with consumers and to integrate them into the brands through innovative ways.