Main Article Content
Abstract
Sarcasm transforms the polarity of word or comment in positive or negative into its opposite meaning. It is very difficult to understand the intention of the person about the comment made online. The higher corporates are also interested in detecting the sarcasm so that they can know the customer perception and behavior about their products. This research will throw light on the impact of sarcasm in online tweets or comments which will help to know the intention of the customer. Furthermore, this will help the corporates to understand the problem occurred in sarcasm which will help the companies to gain knowledge about their product so that they can make better decisions and ultimatelyimprove business performance to forecast economic future of their organization