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Abstract
Promotion has become a common word in most of the retail outlets in Bangalore. Usually, the promotions are planned collaboratively by the firms and the retailers who agree together on the promotion activities which provides benefits to both the retailer as well as the manufacturer. The most central element of any retailer is offers of their product(s) on the grounds that it bolsters any business' endurance. Selling involves the utilization of publicity, deals advancements, attention and direct advertising. Retail outlets react distinctively with their advertising correspondence blend choices notwithstanding when exposed to nearly a similar large scale ecological variables. This study examines trade promotion adopted by the Retailers and its effect on sales of soft drinks in Bangalore Region. The research is based on the primary data through convenience sampling technique. The data is collected from about 115 respondents. It shows that trade promotion plays a vital role in increasing the sales of soft drinks. It shows that different people have different brand preferences.