Main Article Content
Abstract
Punjab state has been well recognized in the country in terms of sports goods industry. The state has been contributing significantly in terms of manufacturing and trading of sports goods. It has been observed that the sports industry has been facing a big challenge of competition in the international market which could disturb the output, import and export pattern of the sports goods industry in the domestic market. The study highlights the various problems faced by the sports industry in terms of production, imports and exports. The study was conducted in the Punjab state during the period 2018-19. The study was based on primary data and a sample of 150 sports industry (50 each corresponding to small, medium and large) were taken for the study. A well structured survey schedule was developed and the responses of the respondents with regard to various problems were recorded. Garrett ranking technique was applied to extract the most important problems on the basis of mean rank score. The main aim of the constraint analysis is to bring the important problems of the sports industry into the notice of stakeholders, policy planners for making this industry economically viable for the welfare of the society being engaged in this industry. The overall scenario of the industry revealed that scarcity of skilled labour was the common problem reported by all type of industrial units. The automation in sport industry has increased the demand for skilled workforce which is the most emerging challenge faced by the sports industry. Therefore, the study has suggested that there should be special training programme to produce trained labour force for the industry to cope up with this problem. Extent of competition with alternate products, price fluctuation due to change in demand, taste of consumers (consumer’s preferences among various choices of similar sports goods) and unaware of government policies were emerged as other major issue of the sports industry in the Punjab state which needs immediate solution