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Abstract
Brand equity brand equity is considered as one of the important aspects in the marketing arena for many years in the marketing arena. Many marketing researchers started systematically studying the brand equity and its impact on the manufacturers and customers. The market is strongly believed that the brand equity has a dual role to play to offer benefit to the customers as well as the marketers. At the same time, the brand equity is considered as one of the important and inevitable strategies for the marketers to protrude in their competitive marketing arena. It is also considered as one of the important sources of static management of marketers to reach highly profitable rates and the maximization of customers.