Main Article Content
Abstract
The present research paper is meant to study the influence of corporate social responsibility activates of various organizations and its influence on building the brand of the organization in the society as well as on stakeholders. The present research is based on selected five industries in Pune city. The researcher has used survey method to collect the data from 50 organizations located in Pune by using well-structured questionnaire. Descriptive research design and non probability convenience sampling method is used for this study. The scope of the study is limited to only five selected industries IT, Automobile, Retail, Banking and FMCG. The findings of this study will be helpful to various organizations to understand the outcome of their CSR activities.